In Virtual Mask, Pontes explores the use of QR codes as protectors of the private, hidden identities that individuals create when using social media. The result is a work that starkly evidences the notion of people’s need, in today’s media-saturated society, to hide behind their own carefully constructed virtual self-representations. By scanning the QR codes, the viewer gains access to the characters’ personal, yet utterly fictional, Facebook accounts. As a result the codes form a bridge between the physical artwork and its virtual counterpart on the Web. The artist’s use of QR codes also challenges the relationship between social media platforms and images. Rather than a platform bringing the viewer back to an image, the QR code means an image brings the viewer back to a platform.